brand equity
US /ˈbrænd ˌɛkwɪti/
UK /ˈbrænd ˌɛkwɪti/
名詞
1.
品牌資產, 品牌價值
the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.
範例:
•
Building strong brand equity is crucial for long-term business success.
建立強大的品牌資產對於企業的長期成功至關重要。
•
The company's high brand equity allows it to charge premium prices.
公司的高品牌資產使其能夠收取高價。
在 Lingoland 學習這個單詞