best-before date
US /ˌbest bɪˈfɔːr deɪt/
UK /ˌbest bɪˈfɔːr deɪt/

1.
срок годности, дата минимального срока хранения
a date marked on a food product indicating the date by which the food should be eaten for best quality, but not necessarily for safety
:
•
Always check the best-before date on dairy products.
Всегда проверяйте срок годности на молочных продуктах.
•
The cereal is still good, even though it's past its best-before date.
Хлопья все еще хорошие, хотя их срок годности истек.