motto

US /ˈmɑː.t̬oʊ/
UK /ˈmɑː.t̬oʊ/
"motto" picture
1.

lema, mote

a short sentence or phrase chosen as encapsulating the beliefs or ideals of an individual, family, or institution

:
Their family motto is 'Strength in Unity'.
O lema da família deles é 'Força na Unidade'.
The school's motto encourages perseverance.
O lema da escola incentiva a perseverança.