jump on the bandwagon

US /dʒʌmp ɑn ðə ˈbændˌwæɡən/
UK /dʒʌmp ɑn ðə ˈbændˌwæɡən/
"jump on the bandwagon" picture
1.

pegar carona, entrar na onda, seguir a moda

to join a popular activity or trend, often for personal gain or because it is fashionable, rather than out of genuine interest or belief

:
Many companies are jumping on the bandwagon of eco-friendly products to attract more customers.
Muitas empresas estão pegando carona na onda de produtos ecologicamente corretos para atrair mais clientes.
He didn't really care about the cause, he just jumped on the bandwagon because it was popular.
Ele não se importava realmente com a causa, ele apenas pegou carona porque era popular.