customer relationship management
US /ˌkʌstəmər rɪˈleɪʃənʃɪp ˈmænɪdʒmənt/
UK /ˌkʌstəmər rɪˈleɪʃənʃɪp ˈmænɪdʒmənt/

1.
gestão de relacionamento com o cliente
a strategy for managing all your company's relationships and interactions with customers and potential customers. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.
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Effective customer relationship management is crucial for business growth.
A gestão eficaz do relacionamento com o cliente é crucial para o crescimento dos negócios.
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Our company implemented a new customer relationship management system last year.
Nossa empresa implementou um novo sistema de gestão de relacionamento com o cliente no ano passado.
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