branding
US /ˈbræn.dɪŋ/
UK /ˈbræn.dɪŋ/
1.
branding, criação de marca
the promotion of a particular product or company by means of advertising and distinctive design.
:
•
Effective branding is crucial for market success.
Um branding eficaz é crucial para o sucesso no mercado.
•
The company invested heavily in its new branding campaign.
A empresa investiu pesadamente em sua nova campanha de branding.
2.
marcação, ferragem
a mark burned on livestock or criminals with a hot iron.
:
•
The cattle had a distinct branding on their hide.
O gado tinha uma marca distinta em sua pele.
•
Historically, branding was used to identify ownership of slaves.
Historicamente, a marcação era usada para identificar a propriedade de escravos.