brand awareness
US /ˈbrænd əˈwer.nəs/
UK /ˈbrænd əˈwer.nəs/
1.
reconhecimento da marca, consciência de marca
the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.
:
•
Our marketing campaign aims to increase brand awareness among young adults.
Nossa campanha de marketing visa aumentar o reconhecimento da marca entre os jovens adultos.
•
High brand awareness often leads to increased sales and customer loyalty.
Um alto reconhecimento da marca frequentemente leva ao aumento das vendas e da lealdade do cliente.