best-before date

US /ˌbest bɪˈfɔːr deɪt/
UK /ˌbest bɪˈfɔːr deɪt/
"best-before date" picture
1.

data de validade, data de consumo preferencial

a date marked on a food product indicating the date by which the food should be eaten for best quality, but not necessarily for safety

:
Always check the best-before date on dairy products.
Sempre verifique a data de validade em produtos lácteos.
The cereal is still good, even though it's past its best-before date.
O cereal ainda está bom, mesmo que tenha passado da data de validade.