best-before date
US /ˌbest bɪˈfɔːr deɪt/
UK /ˌbest bɪˈfɔːr deɪt/

1.
data de validade, data de consumo preferencial
a date marked on a food product indicating the date by which the food should be eaten for best quality, but not necessarily for safety
:
•
Always check the best-before date on dairy products.
Sempre verifique a data de validade em produtos lácteos.
•
The cereal is still good, even though it's past its best-before date.
O cereal ainda está bom, mesmo que tenha passado da data de validade.