product positioning
US /ˈprɑːdʌkt pəˈzɪʃənɪŋ/
UK /ˈprɑːdʌkt pəˈzɪʃənɪŋ/

1.
productpositionering
the process of creating an image or identity for a product in the minds of target consumers
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Effective product positioning is crucial for market success.
Effectieve productpositionering is cruciaal voor marktsucces.
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Luxury brands often use aspirational imagery for their product positioning.
Luxemerken gebruiken vaak aspiratieve beelden voor hun productpositionering.