prime time
US /ˈpraɪm taɪm/
UK /ˈpraɪm taɪm/
1.
prime time, piektijd
the time at which a television or radio audience is expected to be largest, usually considered to be the hours between 8 and 11 p.m.
:
•
The new show will air during prime time.
De nieuwe show wordt uitgezonden tijdens prime time.
•
Advertisers pay more for slots during prime time.
Adverteerders betalen meer voor zendtijd tijdens prime time.
2.
bloeiperiode, hoogtijdagen
the period in a person's life when they are most active, productive, or successful
:
•
She's still in her prime time as an athlete.
Ze is nog steeds in haar bloeiperiode als atleet.
•
Many artists produce their best work in their prime time.
Veel kunstenaars produceren hun beste werk in hun bloeiperiode.