pester power
US /ˈpes.tər ˌpaʊ.ər/
UK /ˈpes.tər ˌpaʊ.ər/
1.
zeurkracht, zeurvermogen
the ability of children to nag their parents into buying things
:
•
Advertisers often target children to leverage their pester power.
Adverteerders richten zich vaak op kinderen om hun zeurkracht te benutten.
•
Retailers understand the impact of pester power on family purchases.
Detailhandelaren begrijpen de impact van zeurkracht op gezinsaankopen.