motto
US /ˈmɑː.t̬oʊ/
UK /ˈmɑː.t̬oʊ/

1.
motto, leus
a short sentence or phrase chosen as encapsulating the beliefs or ideals of an individual, family, or institution
:
•
Their family motto is 'Strength in Unity'.
Hun familiemotto is 'Kracht in Eenheid'.
•
The school's motto encourages perseverance.
Het motto van de school moedigt doorzettingsvermogen aan.