fad
US /fæd/
UK /fæd/

1.
rage, gril, modeverschijnsel
an intense and widely shared enthusiasm for something, especially one that is short-lived and without basis in the object's qualities; a craze.
:
•
The hula hoop was a popular fad in the 1950s.
De hoelahoep was een populaire rage in de jaren 50.
•
Social media challenges often turn into short-lived fads.
Sociale media-uitdagingen veranderen vaak in kortstondige rages.