upmarket
US /ˈʌp.mɑːr.kɪt/
UK /ˈʌp.mɑːr.kɪt/
1.
bermutu tinggi, mewah, eksklusif
expensive and of high quality; appealing to people with a lot of money
:
•
They are trying to make the brand more upmarket.
Mereka cuba menjadikan jenama itu lebih bermutu tinggi.
•
The store sells upmarket clothing.
Kedai itu menjual pakaian bermutu tinggi.
1.
ke pasaran mewah, ke segmen atasan
towards the more expensive or affluent sector of a market
:
•
The company is moving upmarket with its new product line.
Syarikat itu bergerak ke pasaran mewah dengan barisan produk baharunya.
•
They decided to target customers upmarket.
Mereka memutuskan untuk menyasarkan pelanggan bermutu tinggi.