stage-manage
US /ˈsteɪdʒˌmæn.ɪdʒ/
UK /ˈsteɪdʒˌmæn.ɪdʒ/

1.
menguruskan, mengatur, mengarahkan
to organize and control a situation or event, especially in a way that makes it appear to be spontaneous or natural
:
•
The politician tried to stage-manage the entire press conference.
Ahli politik itu cuba menguruskan seluruh sidang akhbar.
•
She's very good at stage-managing her public image.
Dia sangat pandai menguruskan imej awamnya.