shelf life
US /ˈʃelf laɪf/
UK /ˈʃelf laɪf/
1.
jangka hayat, tempoh simpanan
the length of time for which an item remains usable, fit for consumption, or saleable
:
•
Most dairy products have a short shelf life.
Kebanyakan produk tenusu mempunyai jangka hayat yang pendek.
•
The company is trying to extend the shelf life of its fresh produce.
Syarikat itu cuba memanjangkan jangka hayat hasil segar mereka.
2.
jangka hayat, tempoh keberkesanan
the length of time that something remains popular, useful, or effective
:
•
Many pop songs have a short shelf life.
Banyak lagu pop mempunyai jangka hayat yang pendek.
•
The new marketing campaign has a limited shelf life.
Kempen pemasaran baharu mempunyai jangka hayat yang terhad.