price war
US /ˈpraɪs wɔːr/
UK /ˈpraɪs wɔːr/

1.
perang harga
a fierce competition in which retailers cut prices in an attempt to increase their share of the market
:
•
The supermarket initiated a price war on essential goods.
Pasar raya memulakan perang harga ke atas barangan keperluan.
•
Consumers often benefit from a price war as prices drop.
Pengguna sering mendapat manfaat daripada perang harga kerana harga menurun.