on the face of it

US /ɑːn ðə feɪs ʌv ɪt/
UK /ɑːn ðə feɪs ʌv ɪt/
"on the face of it" picture
1.

pada pandangan pertama, secara zahirnya

used to say that something seems to be true or real, but may not be, when you consider only the obvious facts

:
On the face of it, it seems like a good deal, but we need to read the fine print.
Pada pandangan pertama, ia kelihatan seperti tawaran yang baik, tetapi kita perlu membaca cetakan halus.
The plan, on the face of it, is simple and effective.
Rancangan itu, pada pandangan pertama, adalah mudah dan berkesan.