fall flat

US /fɔl flæt/
UK /fɔl flæt/
"fall flat" picture
1.

gagal, tidak berjaya

fail to produce an intended effect; be unsuccessful

:
His jokes often fall flat with the audience.
Jenakanya seringkali gagal menarik perhatian penonton.
The marketing campaign seemed to fall flat, as sales did not improve.
Kempen pemasaran nampaknya gagal, kerana jualan tidak meningkat.