fall flat
US /fɔl flæt/
UK /fɔl flæt/

1.
gagal, tidak berjaya
fail to produce an intended effect; be unsuccessful
:
•
His jokes often fall flat with the audience.
Jenakanya seringkali gagal menarik perhatian penonton.
•
The marketing campaign seemed to fall flat, as sales did not improve.
Kempen pemasaran nampaknya gagal, kerana jualan tidak meningkat.