creativity
US /ˌkriː.eɪˈtɪv.ə.t̬i/
UK /ˌkriː.eɪˈtɪv.ə.t̬i/

1.
kreativiti, daya cipta, daya kreatif
the use of imagination or original ideas to create something; inventiveness.
:
•
Her creativity shines through in all her artistic projects.
Kreativitinya bersinar dalam semua projek seninya.
•
The company encourages creativity and innovation among its employees.
Syarikat menggalakkan kreativiti dan inovasi di kalangan pekerjanya.