connotation
US /ˌkɑː.nəˈteɪ.ʃən/
UK /ˌkɑː.nəˈteɪ.ʃən/

1.
konotasi, makna tersirat
an idea or feeling that a word invokes in addition to its literal or primary meaning.
:
•
The word 'home' has a warm connotation.
Perkataan 'rumah' mempunyai konotasi yang hangat.
•
The term 'politician' often carries negative connotations.
Istilah 'ahli politik' sering membawa konotasi negatif.