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ROI

US /ˌɑːr.oʊˈaɪ/
UK /ˌɑːr.əʊˈaɪ/
"ROI" picture

Singkatan

pulangan pelaburan, ROI

Return on Investment: a ratio between net profit and cost of investment resulting from an investment of some resources. A high ROI means the investment gains compare favorably to investment cost. As a performance measure, ROI is used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. In economic terms, it is one way of considering profits in relation to capital invested.

Contoh:
We need to calculate the ROI for this marketing campaign.
Kita perlu mengira ROI untuk kempen pemasaran ini.
The new software promises a high ROI within the first year.
Perisian baharu menjanjikan ROI yang tinggi dalam tahun pertama.