guerrilla-marketing

US /ɡəˌrɪl.ə ˈmɑːr.kɪ.t̬ɪŋ/
UK /ɡəˌrɪl.ə ˈmɑːr.kɪ.t̬ɪŋ/
1.

게릴라 마케팅

unusual methods of getting attention for a product or service, usually ones that cost little money and involve giving or showing things to people in public places:

:
They are a design studio in Los Angeles specializing in guerrilla marketing, using street-art techniques to promote brands.