rub in

US /rʌb ɪn/
UK /rʌb ɪn/
"rub in" picture
1.

massaggiare, spalmare

to apply a substance to a surface or skin with a circular or back-and-forth motion

:
Rub in the lotion until it's fully absorbed.
Massaggia la lozione finché non è completamente assorbita.
She rubbed in the cream gently.
Ha massaggiato la crema delicatamente.
2.

rimarcare, sottolineare

to emphasize something unpleasant or embarrassing to someone, often repeatedly, to make them feel worse

:
Don't rub it in that I lost the game.
Non rimarcare che ho perso la partita.
He kept rubbing in her mistake, making her feel even worse.
Continuava a rimarcare il suo errore, facendola sentire ancora peggio.