branding
US /ˈbræn.dɪŋ/
UK /ˈbræn.dɪŋ/
1.
branding, marchio
the promotion of a particular product or company by means of advertising and distinctive design.
:
•
Effective branding is crucial for market success.
Un branding efficace è cruciale per il successo sul mercato.
•
The company invested heavily in its new branding campaign.
L'azienda ha investito pesantemente nella sua nuova campagna di branding.
2.
marchiatura, marchio a fuoco
a mark burned on livestock or criminals with a hot iron.
:
•
The cattle had a distinct branding on their hide.
Il bestiame aveva una marchiatura distintiva sulla pelle.
•
Historically, branding was used to identify ownership of slaves.
Storicamente, la marchiatura era usata per identificare la proprietà degli schiavi.