brand awareness
US /ˈbrænd əˈwer.nəs/
UK /ˈbrænd əˈwer.nəs/
1.
brand awareness, notorietà del marchio
the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.
:
•
Our marketing campaign aims to increase brand awareness among young adults.
La nostra campagna di marketing mira ad aumentare la brand awareness tra i giovani adulti.
•
High brand awareness often leads to increased sales and customer loyalty.
Un'elevata brand awareness porta spesso a un aumento delle vendite e della fedeltà del cliente.