stage-manage
US /ˈsteɪdʒˌmæn.ɪdʒ/
UK /ˈsteɪdʒˌmæn.ɪdʒ/

1.
mengatur, mengelola, mengarahkan
to organize and control a situation or event, especially in a way that makes it appear to be spontaneous or natural
:
•
The politician tried to stage-manage the entire press conference.
Politikus itu mencoba mengatur seluruh konferensi pers.
•
She's very good at stage-managing her public image.
Dia sangat pandai mengatur citra publiknya.