shelf life
US /ˈʃelf laɪf/
UK /ˈʃelf laɪf/
1.
umur simpan, masa berlaku
the length of time for which an item remains usable, fit for consumption, or saleable
:
•
Most dairy products have a short shelf life.
Sebagian besar produk susu memiliki umur simpan yang pendek.
•
The company is trying to extend the shelf life of its fresh produce.
Perusahaan sedang mencoba untuk memperpanjang umur simpan produk segar mereka.
2.
umur simpan, masa efektif
the length of time that something remains popular, useful, or effective
:
•
Many pop songs have a short shelf life.
Banyak lagu pop memiliki umur simpan yang pendek.
•
The new marketing campaign has a limited shelf life.
Kampanye pemasaran baru memiliki umur simpan yang terbatas.