push the envelope

US /pʊʃ ðə ˈɛnvəˌloʊp/
UK /pʊʃ ðə ˈɛnvəˌloʊp/
"push the envelope" picture
1.

melampaui batas, berinovasi

to go beyond the usual or accepted limits; to innovate or experiment with new ideas

:
The company is always trying to push the envelope with its new technology.
Perusahaan selalu berusaha untuk melampaui batas dengan teknologi barunya.
Artists who push the envelope often face criticism before their work is accepted.
Seniman yang melampaui batas sering menghadapi kritik sebelum karya mereka diterima.