price war
US /ˈpraɪs wɔːr/
UK /ˈpraɪs wɔːr/

1.
perang harga
a fierce competition in which retailers cut prices in an attempt to increase their share of the market
:
•
The supermarket initiated a price war on essential goods.
Supermarket memulai perang harga untuk barang-barang penting.
•
Consumers often benefit from a price war as prices drop.
Konsumen sering diuntungkan dari perang harga karena harga turun.