price leader
US /ˈpraɪs ˌliː.dər/
UK /ˈpraɪs ˌliː.dər/
1.
pemimpin harga
a company that is the first to introduce a new price for a particular product or service, and whose prices are then followed by other companies
:
•
Walmart often acts as a price leader in the retail industry.
Walmart sering bertindak sebagai pemimpin harga di industri ritel.
•
The company became a price leader by offering innovative products at competitive rates.
Perusahaan menjadi pemimpin harga dengan menawarkan produk inovatif dengan harga bersaing.