on the face of it
US /ɑːn ðə feɪs ʌv ɪt/
UK /ɑːn ðə feɪs ʌv ɪt/

1.
sepintas lalu, secara lahiriah
used to say that something seems to be true or real, but may not be, when you consider only the obvious facts
:
•
On the face of it, it seems like a good deal, but we need to read the fine print.
Sepintas lalu, sepertinya kesepakatan yang bagus, tapi kita perlu membaca cetakan kecilnya.
•
The plan, on the face of it, is simple and effective.
Rencana itu, sepintas lalu, sederhana dan efektif.