on the face of it

US /ɑːn ðə feɪs ʌv ɪt/
UK /ɑːn ðə feɪs ʌv ɪt/
"on the face of it" picture
1.

sepintas lalu, secara lahiriah

used to say that something seems to be true or real, but may not be, when you consider only the obvious facts

:
On the face of it, it seems like a good deal, but we need to read the fine print.
Sepintas lalu, sepertinya kesepakatan yang bagus, tapi kita perlu membaca cetakan kecilnya.
The plan, on the face of it, is simple and effective.
Rencana itu, sepintas lalu, sederhana dan efektif.