market research
US /ˈmɑːr.kɪt ˌriː.sɜːrtʃ/
UK /ˈmɑːr.kɪt ˌriː.sɜːrtʃ/

1.
riset pasar, penelitian pasar
the action or activity of gathering information about consumers' needs and preferences
:
•
Before launching the new product, they conducted extensive market research.
Sebelum meluncurkan produk baru, mereka melakukan riset pasar yang ekstensif.
•
Good market research is crucial for business success.
Riset pasar yang baik sangat penting untuk keberhasilan bisnis.