market niche
US /ˈmɑːrkɪt niːʃ/
UK /ˈmɑːrkɪt niːʃ/

1.
ceruk pasar, niche pasar
a small but profitable segment of a market suitable for focused attention by a marketer
:
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The company found its market niche by specializing in organic pet food.
Perusahaan menemukan ceruk pasarnya dengan mengkhususkan diri pada makanan hewan peliharaan organik.
•
Identifying a profitable market niche is crucial for startups.
Mengidentifikasi ceruk pasar yang menguntungkan sangat penting bagi startup.