fall flat

US /fɔl flæt/
UK /fɔl flæt/
"fall flat" picture
1.

gagal, tidak berhasil

fail to produce an intended effect; be unsuccessful

:
His jokes often fall flat with the audience.
Leluconnya seringkali gagal menghibur penonton.
The marketing campaign seemed to fall flat, as sales did not improve.
Kampanye pemasaran tampaknya gagal, karena penjualan tidak meningkat.