distinctiveness

US /dɪˈstɪŋk.tɪv.nəs/
UK /dɪˈstɪŋk.tɪv.nəs/
1.

kekhasan

the quality of being easy to recognize because of being different from other things:

:
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The retailer lacks the distinctivenss to thrive in the current market.
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distinctdistinctiondistinctive