creativity
US /ˌkriː.eɪˈtɪv.ə.t̬i/
UK /ˌkriː.eɪˈtɪv.ə.t̬i/

1.
kreativitas, daya cipta, daya kreasi
the use of imagination or original ideas to create something; inventiveness.
:
•
Her creativity shines through in all her artistic projects.
Kreativitasnya bersinar dalam semua proyek seninya.
•
The company encourages creativity and innovation among its employees.
Perusahaan mendorong kreativitas dan inovasi di antara karyawannya.