competitive analysis
US /kəmˌpet.ə.tɪv əˈnæl.ə.sɪs/
UK /kəmˌpet.ə.tɪv əˈnæl.ə.sɪs/

1.
analisis kompetitif
the process of identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to your own product or service
:
•
Our marketing team conducted a thorough competitive analysis before launching the new product.
Tim pemasaran kami melakukan analisis kompetitif menyeluruh sebelum meluncurkan produk baru.
•
A strong competitive analysis helps businesses identify market gaps and opportunities.
Analisis kompetitif yang kuat membantu bisnis mengidentifikasi celah dan peluang pasar.