cash in on
US /kæʃ ɪn ɑːn/
UK /kæʃ ɪn ɑːn/

1.
memanfaatkan, mengambil keuntungan dari
to make a profit from a situation, often in an opportunistic or exploitative way
:
•
They tried to cash in on the sudden popularity of the new toy.
Mereka mencoba memanfaatkan popularitas mendadak mainan baru itu.
•
Many businesses are looking to cash in on the holiday shopping season.
Banyak bisnis mencari cara untuk memanfaatkan musim belanja liburan.