talk up
US /tɔːk ʌp/
UK /tɔːk ʌp/

1.
vanter, faire l'éloge de
to discuss something in an enthusiastic or positive way in order to persuade people that it is good or important
:
•
The company is trying to talk up its new product.
L'entreprise essaie de vanter son nouveau produit.
•
He always talks up his achievements.
Il parle toujours en bien de ses réalisations.