hold/ stand firm

US /hoʊld fɜːrm / stænd fɜːrm/
UK /hoʊld fɜːrm / stænd fɜːrm/
"hold/ stand firm" picture
1.

tenir bon, rester ferme

to maintain one's position or opinion steadfastly, especially in the face of opposition or difficulty

:
Despite the pressure, the company decided to hold firm on its pricing strategy.
Malgré la pression, l'entreprise a décidé de maintenir fermement sa stratégie de prix.
The general ordered his troops to stand firm against the enemy's attack.
Le général a ordonné à ses troupes de tenir bon face à l'attaque ennemie.