Signification du mot guerrilla-marketing en français

Que signifie guerrilla-marketing en anglais ? Découvrez la signification, la prononciation et l'utilisation spécifique de ce mot avec Lingoland

guerrilla-marketing

US /ɡəˌrɪl.ə ˈmɑːr.kɪ.t̬ɪŋ/
UK /ɡəˌrɪl.ə ˈmɑːr.kɪ.t̬ɪŋ/

Nom

1.

Marketing de guérilla

unusual methods of getting attention for a product or service, usually ones that cost little money and involve giving or showing things to people in public places:

Exemple:
They are a design studio in Los Angeles specializing in guerrilla marketing, using street-art techniques to promote brands.
Apprendre ce mot sur Lingoland