eye-catching
US /ˈaɪˌkætʃ.ɪŋ/
UK /ˈaɪˌkætʃ.ɪŋ/

1.
accrocheur, attrayant
immediately noticeable because of being unusual, attractive, or interesting
:
•
The advertisement had an eye-catching design.
La publicité avait un design accrocheur.
•
She wore an eye-catching red dress to the party.
Elle portait une robe rouge accrocheuse à la fête.