exert
US /ɪɡˈzɝːt/
UK /ɪɡˈzɝːt/

1.
exercer, appliquer
apply or bring to bear (a force, influence, or quality)
:
•
He had to exert all his strength to lift the heavy box.
Il a dû exercer toute sa force pour soulever la lourde boîte.
•
The company decided to exert more control over its subsidiaries.
L'entreprise a décidé d'exercer plus de contrôle sur ses filiales.