concept

US /ˈkɑːn.sept/
UK /ˈkɑːn.sept/
"concept" picture
1.

concept, idée

an abstract idea; a general notion

:
The concept of time travel is fascinating.
Le concept du voyage dans le temps est fascinant.
It's a difficult concept to grasp.
C’est un concept difficile à saisir.
2.

concept, plan, design

a plan or intention; a design

:
The architect presented his new building concept.
L'architecte a présenté son nouveau concept de bâtiment.
They are working on a new marketing concept.
Ils travaillent sur un nouveau concept marketing.