sell off
US /sel ˈɔːf/
UK /sel ˈɔːf/

1.
vender, liquidar
to sell something, often quickly and at a reduced price, especially when a company is in financial difficulty or wants to get rid of assets
:
•
The company had to sell off its non-essential assets to avoid bankruptcy.
La empresa tuvo que vender sus activos no esenciales para evitar la bancarrota.
•
Investors started to sell off their shares as the market declined.
Los inversores comenzaron a vender sus acciones a medida que el mercado declinaba.