prime time
US /ˈpraɪm taɪm/
UK /ˈpraɪm taɪm/
1.
horario estelar, prime time
the time at which a television or radio audience is expected to be largest, usually considered to be the hours between 8 and 11 p.m.
:
•
The new show will air during prime time.
El nuevo programa se emitirá durante el horario estelar.
•
Advertisers pay more for slots during prime time.
Los anunciantes pagan más por los espacios durante el horario estelar.
2.
mejor momento, apogeo
the period in a person's life when they are most active, productive, or successful
:
•
She's still in her prime time as an athlete.
Todavía está en su mejor momento como atleta.
•
Many artists produce their best work in their prime time.
Muchos artistas producen sus mejores obras en su mejor momento.