persona
US /pɚˈsoʊ.nə/
UK /pɚˈsoʊ.nə/

1.
persona, imagen
the aspect of someone's character that is presented to or perceived by others
:
•
He adopted a confident persona for his public appearances.
Adoptó una persona segura de sí mismo para sus apariciones públicas.
•
Her stage persona is very different from her real personality.
Su persona escénica es muy diferente de su personalidad real.