master plan
US /ˈmæs.tər ˌplæn/
UK /ˈmæs.tər ˌplæn/

1.
plan maestro, plan general
a comprehensive plan of action, often long-term, designed to achieve a major goal or solve a complex problem
:
•
The city council approved the new master plan for urban development.
El ayuntamiento aprobó el nuevo plan maestro para el desarrollo urbano.
•
Their master plan involves expanding into new markets next year.
Su plan maestro implica expandirse a nuevos mercados el próximo año.