goodwill
US /ɡʊdˈwɪl/
UK /ɡʊdˈwɪl/
1.
buena voluntad, benevolencia, simpatía
friendly, helpful, or cooperative feelings or attitude
:
•
The company tried to build goodwill with the local community.
La empresa intentó construir buena voluntad con la comunidad local.
•
His actions created a lot of goodwill among his colleagues.
Sus acciones crearon mucha buena voluntad entre sus colegas.
2.
fondo de comercio, plusvalía
the established reputation of a business regarded as a quantifiable asset, e.g., in calculating its value when sold
:
•
The acquisition price included a significant amount for goodwill.
El precio de adquisición incluía una cantidad significativa por el fondo de comercio.
•
Accountants often debate how to properly value goodwill on a balance sheet.
Los contadores a menudo debaten cómo valorar adecuadamente el fondo de comercio en un balance.